Seriously, this is what I read a few days back in my mailbox.

Mam‘(my auto corrector is suggesting it should be Mom instead :)), convince me why I should take your workshop????

Normally my reaction for such mails is to delete them right away or to ignore them.

But I realized this was an opportunity to test my marketing ability which I think sucks royally.

So I wrote my email reply and to my surprise I surprised myself with the benefits I was providing to the parents who were attending my workshops, phone consultations and seminars. So I thought of sharing that reply with you too.

The school admission workshop features: 

• A dedicated session with the expert on school admission for 2 hours.
• Must for both parents.
• A detailed discussion on the background understanding of the parents, children, past, qualifications, profession, grandparents, goals, ambitions, dreams and needs.
• A detailed discussion of the factors that helps you select the most appropriate school for your child based on the previous point.
• A short listing of the schools based on your priorities like board, fees, distance, curriculum, teachers, quality, safety, hygiene etc.
• Selecting one school from the shortlisted schools.
• Preparing you for the online / offline admission application form of the school to Get a call for the interview.
• Preparing you to train your child to get through the interaction session to get a parent interaction call.
• Preparing you to give the best possible answer in the parent – school interview session to get the admission call.
• Getting to know a few secret admission tips for a few schools.

The advantages of attending the school admission workshop

• You get to clear all the clutter and confusions due to immense readings on the internet and due to too many advices.
• You get to ask the expert questions and doubts regarding schools and the admission process.
• You get to know about most schools inside story without any hassle, trauma and tension of running around from one school to another, gathering very little information and again getting confused at home selecting the schools.
• You select the school most suitable for your child’s need and personality by sitting comfortably.
• You make sure you are 100% sure and satisfied with the decision you made about the school along with the expert.

The benefits of the school admission workshop

• You save time close to xxx hours assuming you would have searched at least 5 schools for your beloved.
• You save money close to Rs xxx on travel to at least 10 schools.
• You have the peace of mind of choosing the most appropriate school for your child and for you based on your own priorities.

And if you are from out station, you can very well add the boarding and lodging too :).