is one of the oldest and largest free educational reviews resource site for parents. A common question we often get asked is why do you offer everything for free? And it’s usually followed up with how do you make money?

So we’re creating this page to answer How is funded, and Why it matters to you!

Why is Free?

As a parent I strived to provide free reviews as they were being done for my own children. The reviews are result of the extensive research done as a parent by Madhurie Singh. Hence these are available free of cost to any parent reading the blog posts.

I started in 2009 with a single goal: create a resourse of honest reviews of preschools, schools and every product that mattered to my children’s wellbeing and that are 100% freely available to any parent reading the blog.

How Is Funded?

I have always believed in being honest and transparent with the audience. In my opinion, that’s the only way to build a community.

Running a popular website like that helps millions of users every month requires significant investment. Both on the server infrastructure part as well as on the content creation part.

My team creates and maintains thousands of free and hundreds of free articles and videos.

So yes, we have to make money otherwise we would have to shut the site down. Below are two primary sources that fund

Our Products

Over the years, we have created several premium products online and offline to help you improve school admission journey and raising your child with consultations, webinars, seminars, ebooks, courses, sponsors and community membership fee, subscriptions for using platforms and advertisement on the platforms.

When you purchase any of the product mentioned on the site which has a referral it helps us fund

Referral Fees

We plan to earn referral fees when you buy services from companies that we recommend, although we have not used it at all yet.

We only recommend products/ institutes/ courses/ activities that we believe will add value to our readers. We thoroughly test and take online demo of all products that we recommend. All opinions are our own, and we do not accept payments for positive reviews.

This monetization method is called affiliate marketing. The biggest brands on the internet offer affiliate programs such as Dove, Hindustan Level, Reliance Jio, Amazon, eBay, Google, Bajaj, Tata, Adani etc. Many of your favourite sites use affiliate marketing to pay the bills.

The only difference is that not everyone tell their users how they make money.

Sometimes you will see banner ads :

Other times, you will see a special link unique to each website that track referrals.

Question #1 – Will it Cost Me More Money?

No, absolutely not. In most cases, our deals will actually save you money.

Because is an authority website, a lot of vendors offer our readers exclusive discounts.

Please check out our Deals section to find more deals whenever we are offered deals by vendors and brands.

Question #2 – Do You See My Personal Details?

Nope. We don’t see any personal information i.e name, email, address, credit card, etc.

The only thing we see is that an anonymous user made a purchase on date/time and which product they bought.

How Can You Help Us?

Sites like takes a lot of investment to operate. Enough to buy a nice house in many parts of the India.

We have a dedicated team of paid software developer, website building agencies, programmers, writers, and editors. We need to take annual subscriptions of hostings, domains, plugins and many subscriptions to keep the engine moving smoothly.

That’s why we need your help. Below are few ways you can help us:

  • Purchase our Consultations, Webinars, Ebooks, Courses, take paid subscriptions for critical resources from this website.
  • If you’re thinking of buying a product, then please buy it using a referral link.
  • If you’re using a product that we recommend, then please leave your review in the comments to help others.
  • Spread the word by sharing post links with your friends and family on Twitter, Facebook, LinkedIn, etc.

Why Should You Help Us?

There are several so-called “experts” copying posts of and changing a few words then reposting on their website. They do not have any clue. All they care is traffic to their website so that you will click any Ad by Adsense.

There are also tons of bloggers that write fake positive reviews without ever going to any school, without even testing the product / service only because they want to make a quick ad money by your clicks.

With Artificial Intelligence taking around, its become easier to copy and spin the articles in a few seconds. So copy cats will copy our articles which we take hours and days to research. So in case you come across any similar article written after our articles, do send the link to us.

At, we are a People First company. We treat our team like family, and our readers best interest is our #1 priority.

All our WordPress posts and reviews are free because our goal at is to level the playing field for small businesses, so they can grow and compete with the big guys.

If you’ve found to be helpful, then we hope that you will help support us, so we can continue working towards our mission.

Thank you for support.

Madhurie Singh
Founder of